With the increase of voice advertising to the connected TV revolution, there have been major strides in the digital marketing house in the past year. The momentum sparked in 2018 is not off course in order to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the highest trends I expect to dominate the landscape within the Year.
This year, Instagram launched its own YouTube competitor: Instagram TV (IGTV). Not like short Instagram stories, that disappears within 24 hours, and traditional Instagram videos, that solely permit users to record up to 1minute only, long-form IGTV content occupies a permanent home on the platform, with the potential of recording videos upto an hour in continuation. Still, in its modification, IGTV can cement its role within the social media landscape in 2019, demonstrating the potential to disrupt the video market with its distinctive branded content opportunities. whether or not used as a platform for sharing educational videos (a la Buzzfeed’s Tasty), or for showcasing interviews with key business influencers, IGTV may be an approach for brands to meaningfully have interaction with followers and keep associated with today’s relevant ever changing dynamic social media atmosphere – all whereas harnessing the facility of video to achieve audiences with impactful messages in a more and more fragmented market.
Artificial intelligence (AI) is another important trend to look at in 2019. As per Salesforce, 51% of marketing leaders are already a user of AI in some form, and over a quarter will begin to use AI technology in 2019. It’s no wonder: AI provides improved analytics that helps marketers to set up and execute the campaigns more efficiently. Specifically,
It’s no secret that searching online offers comfort and convenience, however, till recently, it faced one chief obstacle: the worry of being a purchase not as desired – whether a pair of sunglasses, lipstick shade or living room couch. Augmented reality (AR) technology has emerged to assist brands to solve this drawback for customers – and plenty has capitalized on its capabilities. For instance, Lenskart provides an option to upload your selfie and visualize which glasses or sunglasses would suit you best and similarly, Sephora permits customers to transfer a selfie and “try on” makeup. Being grateful to the “Amazonification” of our world, shoppers are opting to shop online currently more than ever before, and AR is propelling the e-commerce business into the long future with a model that creates advertising not solely personalized however fun for the user. With Facebook recently introducing AR ads – following the lead of Snapchat – we have only scraped the surface of what this technology can accomplish, and that we will witness that advertisers still keep pushing the boundaries of AR innovation within the ongoing year and the years to come.
When 2018 launched, we have a tendency to foretold that the rising quality of voice-activated devices would encourage advertisers to venture into new territory with voice advertising – and indeed, they did. Today, legion individuals use voice devices to evoke data, compile searching lists and place orders with ease – and advertisers are commencing to notice. However, this is the beginning. As per ComScore, approx. 50% of all searches are conducted through voice by 2020, leading to a wide-open chance for brands to require advantage of this shift by developing artistic voice campaigns with the help of distinctive phrases, jingles or maybe by borrowing recognizable influencer voices.
Also, provided that a majority of voice searches are expressed in natural language – unlike text queries, that tend to be shorter and solely embrace some keywords – voice provides advertisers with bigger context close to the users’ desire. Ultimately, this enables brands to tailor ads and landing pages more efficiently and effectively to the precise data the user is seeking. Search Engine Marketing (SEM) advertisers need not worry about this shift in search format: they’re already ready for the increase of voice, goodbye as they are bidding on short-term keywords that are relevant to the business.
Another upcoming search, visual search permits shoppers to capture photos of the desired merchandise with their smartphones and find similar things inside a given store’s inventory. Home Depot and urban Outfitters have already broached into this new arena on the merchant facet, and platforms including Pinterest, Bing, and Google, have extended search functions that permit users to find the products inspired by the objects in the real world. For example, if you’re wanting to emulate the fashionable pairs of sneakers your friend has, you just need to take an image of them and acquire a listing of results that closely mirror the design of shoe, with an option to buy. Exhibiting revolutionary application prospects, it’ll be fascinating to find where visual search takes us in 2019.
In today’s fast-moving, on-demand society, innovation drives progress at lightning speed. Brands that embrace developing technologies and advertising formats can only thrive within the year, remaining ahead of curve, whereas those concentrated alone on tried-and-true traditional models may realize themselves lost within the shuffle as competition for user attention will increase infinitely.
All the above mentioned digital marketing trends have arrived at, considering the studies of the past updates and assumptions made by several industry experts in the field.