With the ever-increasing domination of mobile traffic and other small technical devices like tablets, the Local search has become a most important part for the success of small- and medium-sized businesses’.
As per Google’s report – 46% of the searches on the internet, these days have local intent. This has generated a need for Local SEO for optimization of the online business. But here lie the main questions:
What is Local SEO? What are the Local SEO techniques? How to implement the same for your business?
Local SEO is an incredibly most effective way to market any local business online. It helps multi-locational or location-based businesses to promote their products and services to local customers at the exact time they’re looking for them online.
For example, how to rank for the query like ‘how to fix an AC’, when the main intent of the query, with purchase motive, is ‘AC Repair Technician near me’ or ‘Best AC Repair Technician in [Location]’.
Below is the local pack that results from the search ‘AC Repair Technician in Noida’:
The result obtained is different from that obtained from standard organic results such as opening times, review ratings and even photos. This is a critical part of Local SEO that’s becoming more important as Google tries to satisfy more search queries directly in the SERPs.
So, Local optimizations focus on specific regions to establish a viable and credible medium for a brand on a local level. In order to promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, it’s local listing, and its social media profiles relevant to the business sector a brand belongs to.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
Follow us to get updated with these techniques – the detailed of which will be posted in our next blog, stay tuned.